If a website lives on the internet, and nobody visits it, does it really exist?
Although the answer is “yes”, in reality, it might as well not.
Establishing a web presence is NOT “Field of Dreams”. It is not a case of “build it and they will come”. A professional web presence is only as good as the visitors that see it. As such, you can’t afford to let your virtual real estate languish. You need to put in the work to get people to see it.
If your online presence isn’t producing sales or leads for your business, it’s time to start driving targeted web traffic to it.
As a business owner, you invariably have skills or knowledge to offer potential customers. So, instead of using Facebook to “sell” to people, use it to offer your knowledge instead. By doing so, you establish trust with your potential customers. The trust that you establish will be what turns those “potential” customers into “actual” customers of yours.
A plumber, for example, may want to create a Facebook page and then run a “Like” campaign to build the audience for that page. Once the Facebook page has a few thousand fans, said plumber would then start publishing “helpful tips” on his/her website. Such tips might include stuff like “how to fix a leaky sink trap”. After posting those helpful tips on his/her website, the plumber would then share those website articles on the Facebook page, where those thousands of Facebook fans see it and click through to the website – where the plumber can then offer his/her products and services.
An added bonus of using Facebook to build relationships and drive traffic is that, when targeted properly, Facebook users will organically spread the word about your business by sharing your content. This exponential reach is powerful.
If you are a small business owner and haven’t looked into Facebook marketing yet, doing so should be on your “to-do list” for this week. Feel free to contact us to discuss the opportunities that Facebook can provide your business.