Before getting into what the low competition strategy is or why it works, it’s important to understand the psyche of the typical newbie IMer. I feel this is important because it provides a background on why I designed the strategy in the first place. Understanding the target demographic will help you better understand what the strategy is and why it’s best for newbies.
The typical internet marketing newbie can often be summed up in 4 points:
- Has No experience making money online
- Has little money to invest in online activities
- Has very little time to devote to online activities
- Wants to see results NOW
If you are new to internet marketing, I would be shocked if at least 3 of the above points did not apply to you.
Let’s get into what the low competition strategy is and why it is quite possibly the best strategy for the newbie. Billed as a "low-competition" or "easy-to-rank" strategy, the idea of promoting low-competition products on Amazon isn’t necessarily all that novel an idea. When you think about it logically, it makes perfect sense. By targeting products that very few marketers are targeting, you quickly eliminate most of your competition before even getting started. Because of this lack of competition, Google is practically begging for decent content regarding these products/terms. If you can create content that is decent, you have a very good chance of ranking for said products and terms right out of the gate without the need for any off-page SEO (i.e. backlinking).