The Low Competition Strategy and Why it Works

Instead of chasing some hyper-competitive term like "laptop reviews" and spending weeks and months trying to rank for it, I’d rather spend an hour per day targeting and ranking terms like "Panasonic x5400 reviews" and such. A site loaded with 50-100 reviews all targeting easy-to-rank products is going to convert, often much sooner than it would take you to get your site to rank for "laptop reviews". The low-competition strategy allows you to easily attract laser-targeted traffic with very little effort or expense. Speaking of expenses, the only expenses involved in targeting low competition terms are hosting ($7/month) and the cost of a domain ($12). This low cost results in a very low bar to entry, putting monthly commissions within reach of those who don’t have much to spend.

If you stick to a niche/topic that you are familiar with, you don’t even really need "internet marketing" experience. Providing good information about the products you are promoting is the only skill you need to adopt this strategy. This is the primary reason why this is the perfect strategy for the new internet marketer.

Although I make it clear that the low competition strategy (or any strategy for that matter) should be viewed as a long term strategy, it is very conducive to quick rankings and quick earnings. Why? Well, like I said earlier, Google is practically begging for content pertaining to lots of low competition products because nobody else is providing it. Since rankings typically come very easy, traffic and subsequent earnings usually follow. Will you become a millionaire overnight? Nope. However, it’s not unheard of for people to see every one of their product reviews turn up on page one of Google within the first week or two and almost immediately be earning commissions. It happens quite often actually.

I simply don’t see another internet marketing opportunity that better fits the newbie.