A Successful business re-invests profits into the business in order to grow it. You should do the same. During the first several months of existence, you should be taking a large portion of any earnings the site generates and investing it into your “like” campaign because, obviously, the larger your audience is, the more traffic your shared posts will drive. You’ll also want to look into re-targeting campaigns and custom audiences, along with “Clicks to Website” campaigns on Facebook to drive even more traffic. I’ll save those two topics for more advanced courses since they involve slightly more advanced ideas and I’m trying to keep this blog post simple.
