What good is an internet marketing guide if it doesn’t provide some specific, step-by-step action items for you to follow? Well, here you go.
Action Items
- Identify a hobby that you enjoy and make a note of it
- Create a list of 10 hobby-related topics that YOU find interesting
- Create a list of monetization options for your hobby
- What digital products can you promote?
- What physical products can you promote?
- Choose a domain name, register it, and purchase hosting
- Install WordPress on your website and setup the ColorMag Free theme
- Add your branding graphics (hire someone to create them if you can’t)
- Ask a friend to review the new site and ask for suggestions
- Create your Facebook page & ensure the branding matches the website
- Sign up at 123rf.com and throw $20 on your account for images
- Publish 5-10 pieces of content on your website (see examples below):
- An Intro to Fly-Tying
- Why I Enjoy Fly Tying
- Tying Your First Dry Fly
- Tying Your First Wet Fly
- The Top 5 Flies for Trout Fishing
- Tools of the Trade
- Choosing a Fly-Tying Vise
- Etc., etc., etc.
- Make sure you use a high-quality and properly sized image for each post
- Share each post on your Facebook page so your page looks “full”
- Share a few YouTube videos on your Facebook page and on your website
- Sign up for an Amazon Associates account if you don’t already have one
- Setup a Facebook Ad Account
- Launch a Facebook “Like” campaign (might require some trial and error)
- Let your “Like” campaign run for a week or so at $5/day
- Tweak your “Like” campaign as necessary to reduce costs
- Your goal is to get your “Likes” cost down to under $0.10 each
- Begin publishing 2-3 new pieces of content on your website each week and share each on your Facebook page
- Traffic will begin flowing to your website.
- After a week or two, start making recommendations per the example in the “Promoting Affiliate Links” section of this guide.
- Make money!